Market Report on Yamada-Denki

The following report is a report on the Japanese consumer electronics retail chain, Yamada Denki (株式会社ヤマダ電機); and on the consumer electronics market in the State of Japan. The report will suggest a new product for the company based on an analysis of both the company and of the domestic consumer electronics market. The key findings of this analysis was that Yamada is an market leader in Japan, and that the company has had great success, even in the face of the decline of the market in Japan over the last five years. However its resources are strongly concentrated in Japan, and the threat from neighbouring countries such as in the People’s Republic of China that dominate the industry in the Asia-Pacific region, could pose a long-term threat to the company.